The digital advertising industry is forecast to see substantial growth over the next several years, thanks to continued growth in mobile computing and social media usage. According to Statista.com, the entire U.S. digital advertising market is forecast to see total revenue of $80.18 billion in 2016. By 2021, Statista analysts predict the U.S. digital advertising market will be pulling in $116.1 billion in total annual revenue.
Furthermore, the Statista report on the U.S. digital advertising industry forecasts that digital advertising revenue from mobile platforms will top advertising revenues from desktop/laptop platforms for the first time ever in 2017. By 2021, Statista forecasts digital ad revenue from mobile will account for $71.46 billion, compared to desktop/laptop ad revenue of $44.62 billion.
One company that stands to not only benefit from this industry growth, but also from taking a niche entertainment approach, is bBooth, Inc. (OTCQB: BBTH).
Hollywood, California-based bBooth, Inc. (OTCQB: BBTH) is an entertainment technology company. Through the company’s bNotifi technology, bBooth, Inc. (OTCQB: BBTH) is the first company able to deliver direct “push-to-screen,” interactive video messaging and advertising content to mobile and desktop screens world-wide. This technology is great for consumer brands looking for more effective ways to engage their customers, or for music artists seeking to interact with their fans and promote their latest tracks or upcoming concerts.
Due to the interactive nature of the technology, brands, artists, and sales pros can now push ecommerce opportunities directly to their consumers’ screens assertively – instead of waiting passively for consumers to visit a website or click on a social media ad. Aside from consumer brands and music artists, celebrities, corporations, governments, schools, health care providers, and even Presidential Candidates, could find bNotifi to be the most effective messaging, brand activation, lead generation, and consumer engagement tool available today.
bBooth, Inc. (OTCQB: BBTH) is effectively creating a niche “push” advertising company that can increase user engagement for consumer branding and activation initiatives. The bNotifi platform also serves as an effective sales lead generation tool for clients that utilize the technology. Unlike most app companies that need to wait for users to download their app, the company is deploying a brilliant marketing strategy. The company offers bNotifi as a white-labeled product, which is compatible with all mobile devices and desktop computers. The technology is easily integrated into the applications and platforms of clients that already have a large user/consumer or fan base. In other words, experiencing the bNotifi service is simple: the next time you download an update for some of your favorite apps and programs, bNotifi may be embedded in it.
With its licensing and per user monthly subscription-based pricing models, bBooth, Inc. (OTCQB: BBTH) is well positioned for impressive revenue growth.
“Experiencing” bNotifi technology is really the operative word. Imagine browsing for sunglasses on Amazon.com (NASDAQ: AMZN) (not yet a client) and then seeing Nick Cannon come walking-out onto your screen, in a 3D-like image, and telling you about the hottest styles, trying them on and modeling them for you (all without interrupting your browsing).
Nick then tells you to click on the glasses he’s wearing – and bam – you just purchased them. In fact, Nick Cannon, or any other artist or celebrity can walked-out onto your screen, without your browser being open. Then the celebrity opens your browser to take you to a website for the latest news or information you opted-in to bNotified about. THAT is what’s so exciting about this technology. That’s assertive technology.
BBTH Star Power: Nick Cannon and Frank Thomas
bBooth, Inc. (OTCQB: BBTH) is not only well-positioned within the high-growth market of digital advertising, but the company has added an important entertainment factor that will help the company break-out from the rest of the pack. The platform is impressive and its ability to deliver higher levels of user engagement makes it a must-have for businesses that are interested in advertising services that break through the noise.
In addition to a producer, writer, director, actor, entrepreneur, and shareholder Nick Cannon, the company’s Chief Strategy Officer and Global Brand Ambassador, bBooth, Inc. (OTCQB: BBTH) has also attracted Major League Baseball Hall of Famer, Frank Thomas, who serves on the company’s advisory board.
bBooth, Inc. (OTCQB: BBTH), the Hollywood-based digital tech company, announced that Torrance, CA-based The Matrix Group is set to begin a global launch of bBooth’s bNotifi CRM and Lead Generation Technology. The bNotifi CRM and Lead Gen platform gives sales professionals the power to engage customers and prospects in an entirely new, interactive media-rich format.
The bNotifi CRM and Lead Gen Platform custom-designed for The Matrix Group will have multi-lingual capabilities empowering over 100,000 The Matrix Group representatives and 890,000 affiliate representatives all over the world. The roll-out will be managed through a series of live and web-based events held monthly in which The Matrix Group representatives will be introduced to the platform and provided with training and instructions, much of it built in, to leverage the power of the platform to its fullest extent.
“We’re in the business of training people, many of whom have nothing more than desire to build generational and legacy wealth — not just for themselves, but for their children, their families,” states Byron Nelson, The Matrix Group Founder & CEO. “Our goal is to empower them to affect the world around them in a positive way. I personally travel the world to seek out and identify the most effective methods for achieving success to incorporate into our programs. bBooth’s bNotifi technology is unlike anything I’ve ever seen. It’s simple, intuitive, yet enormously powerful, and in my opinion, it’s multiple generations ahead of the largest, most popular CRM and lead generation products in the market today,” continues Mr. Nelson.
“The launch of our bNotifi CRM and Lead Gen Platform for The Matrix Group is a major milestone for our company,” states Rory J. Cutaia, bBooth CEO. “While this product, designed for sales professionals, is just one among our growing list of bNotifi business applications, it is an important one for several reasons. First, it represents the culmination of nearly 12 months of work by an amazing team, working closely with many of our clients and customers whose time, dedication and input proved to be invaluable.
“Second, after seemingly endless development and testing, this marks the transition, indeed, the evolution of our company from a pre-revenue tech start-up, to a company with a technology that has now been commercialized, delivering what we expect to be meaningful returns for ourselves and our shareholders from a suite of products that we believe are poised to take on some of the largest names in the CRM and Lead Generation sector. We’ve also got some surprises coming for those in the content creation and delivery sectors, and for those in fan engagement and consumer brand activation,” states Mr. Cutaia.
“Oh, and one more thing,” continues Mr. Cutaia, “we’re working on a plan to deploy a version of bNotifi in schools across the country, which we believe will not only improve the learning capabilities of students, but also reach those students who for a variety of reasons have an impaired desire to learn. Stand by, more on this coming soon,” concludes Mr. Cutaia.
bBooth, Inc. announced the release of bNotifi 2.0, its enterprise-class platform that leverages the power, efficiency, and effectiveness of its proprietary video communications technology for Customer Relationship Management (CRM) and Lead Generation.
“The data is in; it’s been analyzed, re-analyzed and confirmed. Video marketing is no longer about YouTube videos or brands distributing clips on social media,” states bBooth CEO Rory J. Cutaia. “More and more thought leaders have begun to recognize that targeted interactive video communications that track the level of viewers’ actual engagement is far and away more effective in generating, and more importantly, in recognizing hot sales leads,” continues Cutaia.
“The technology that generates and identifies sales leads is also the same technology that can create a deeper understanding of existing customers’ wants and desires, and as such, becomes the tool of choice for better customer relationship management. All of which translates into more sales — and isn’t that the end game for all sales-based organizations,” states Cutaia.
bBooth, Inc. made the announcement that it has entered into a partnership with premier B2B lead generation firm, Sapper Consulting to introduce bBooth’s ‘Video-First’ CRM and Lead Generation platform to large consumer brands and enterprise users.
“Sapper Consulting has hit it out of the park for us,” states bBooth, Inc. CEO Rory J. Cutaia. “Sapper clients include Fortune 500 companies and span a broad range of industries including professional and financial services, manufacturing, healthcare, IT, technology and marketing, all of whom fall directly into our sweet spot of targeted bNotifi users,” continues Cutaia.
“It’s exciting to work with the bBooth team to introduce this amazing new technology,” states Sapper Consulting CEO Jeff Winters. “It’s thrilling to see the reaction from senior marketing executives at major consumer brands and enterprises after they experience the power of the bNotifi enterprise platform. Their excitement about the technology and desire to incorporate it into their marketing programs is like nothing I’ve ever seen. It’s truly next generation technology,” continues Winters.
bBooth, Inc. (OTCQB: BBTH) is the next generation of direct-to-consumer marketing and advertising. No other company has technology that comes close to bBooth, Inc. (OTCQB: BBTH)’s proprietary bNotifi technology, which combines entertainment and powerful branding, merchandising, and lead generation capabilities. With Nick Cannon as bBooth, Inc. (OTCQB: BBTH)’s Chief Strategy Officer, and Baseball Hall of Famer, Frank Thomas on the company’s Advisory Board, this entertainment technology company carries heavy celebrity firepower that will help it expand further into the entertainment and sports verticals. This all translates to strong earnings growth forecasts.
Management is forecasting full-year 2017 gross revenue of $49.7 million, full-year 2018 gross revenue of $143.62 million, and full-year 2019 gross revenue of $282.8 million.
The bottom line is that bBooth, Inc. (OTCQB: BBTH) is a unique, niche marketing and advertising company with a disruptive just-launched next-generation technology that may indeed be the most effective messaging, brand activation, consumer engagement, and lead generation tool for years to come. www.bbooth.com